Epoxy flooring · Orlando, FL
Citrus Epoxy
A trades company selling a glossy finish — so the site had to be glossy. Real pricing tiers, no 'call for a quote.'
- Industry
- Epoxy flooring
- Location
- Orlando, FL
- Signature
- Gloss-sweep gallery
- Pricing
- Published tiers
The brief
Citrus sells floors you can see your reflection in. Their old site sold that with words. Meanwhile every competitor in Orlando hides behind 'contact us for a quote' — which is where most homeowners quietly close the tab.
Hiding your prices doesn't protect your margin. It just sends the customer to the shop that didn't hide them.
What got built
The gallery has a gloss sweep: a highlight travels across each finished floor as it enters view, so the shine reads on a screen the way it does in a garage. And the pricing is on the page. Real tiers, real ranges, so a homeowner can work out roughly where they land before they ever pick up the phone — which means the calls that do come in are already qualified.
- EffectScroll-triggered gloss sweep across gallery images
- PricingPublished tiers instead of quote-gating
- ProofFinished-job gallery as the primary sales argument
- IntentBuilt for a homeowner comparing three contractors on a phone
Want one
like this?
Tell me your budget and what you want it to do. You'll get an honest scope back — in writing, before anything starts.
Or email alexhstarbuck@gmail.com directly.